Welcome to my new male blogger series: #StealHisStlye, which features interviews with some of my favorite fashion male bloggers who effortlessly add their sauce to the fashion industry. These bloggers are game changers and it’s time to give them the spotlight. Iconic and eclectic style is derived from numerous sources, let’s get inspired! #StealHisStlye will show the evolution and diversity of male fashion and latest styles by trendsetting bloggers.
David James Seed is tapping into an area rarely touched, style through affordable clothing for men. A model with an anti-luxury mindset has his eyes on not emptying your wallet for those legendary fashion waves but paving a way to an effortless look for a fraction of an high-end brand’s price. David proves influential style isn’t necessarily achieved by rocking a $300 shirt on Instagram, it’s about owning yourself and naturally creating a trendy outfit people will authentically crave. Found out how his blog was born:
David James Seed: Preston, Lancashire. Certainly no tourist attraction, that’s for sure.
I move to Manchester, in a couple of days, for the foreseeable future.
Natonya: Why did you start fashion blogging?
David James Seed: Great question. My background is high-end fashion modelling. I’m signed with Models1 in London and have worked all over the shop. Being involved in the world of fashion modelling, you’re surrounded by brands and people talking about brands. Honestly, that’s something I’ve never really cared for.
Although I’m not a ‘brand guy’, I still cared about fashion. I followed several bloggers online but over time I began to get annoyed. So much of what they would blog about was completely unattainable to the average Joe, “Swipe up to buy!!!”…Mate, that jumper is £200. I’m okay.
For some time now, I’ve found that I get a huge kick out of walking into a supermarket like ASDA, Sainsbury’s or Tesco, flicking through their respective clothing brand (George, Tu, FandF) and finding little gems (I was in George just last night).
There’s a snobby stigma to these brands but they have all upped their game of late and produce some of my favourite clothes. A shirt that would normally look like “a dad’s shirt” but worn in XXL with some skinny jeans and boots, all of a sudden looks really cool.
A bigger kick? Wearing a full supermarket outfit to a casting, such as Ted Baker or Calvin Klein, getting the job and people at the castings complimenting my top, jackets, shoes etc.
An even bigger kick? The disbelief on their faces when I tell them where I got it from and the price!
Mwah ha haaa. I’m the anti-model!!!
There was a gap in the blogging / social media space and so the concept was born.
Originally named “Supermarket Sartorial”, a strictly supermarket fashion blog (suggested by my Uncle Jody). I soon realised there wasn’t enough stock in the supermarkets for the levels of content I needed to produce, so I switched tack slightly and widened my niche to strictly Affordable Fashion, detailing the total cost of the outfit and individual item costs.
And here we are.
natonya: Describe your go-to look.
David James Seed: Baggy T-shirt. Rolled sleeves.
Black skinny jeans. Rolled at the bottom.
No socks. Brown shoes / or some type of trainer.
Necklace, metal bracelet (right), watch (left), ring (right index).
I lived in Australia for two years. Aussie style had a heavy influence on me, although, it’s not always practical in the UK…
natonya: What is your definition of fashion?
David James Seed: Fashion is you. Yes, there are trends but you should always put your own mark on it. Switch it up with your own style. As long as you feel comfortable, that’s all that matters.
My catch-phrase: You do you.
natonya: Five words to describe your style.
David James Seed: Clean. Smart. Enjoyable. Affordable. Me.
natonya: Who or where do you get fashion inspo?
David James Seed: I guess I subconsciously see trends etc. Walking through the high-street, TV ads and, of course, social media. I don’t go out of my way. I just wear what I think is cool.
Ryan Gosling is one of my style icons (and man-crush). Effortlessly cool and does the simple things well.
natonya: Favorite designers/stores/brands.
David James Seed: FandF, Forever21, Asos, George, Tu, Primark, Boohoo, H&M.
(Many more, but these are the main ones!)
natonya: walk out the door without wearing?
David James Seed: My £25 bomber jacket from George. There’s not an outfit it doesn’t go with.
natonya: What advice do you give someone trying to discover his or her style?
David James Seed: I think fashion is so accessible these days. Take a look through Instagram or Pinterest and simply search “men/women fashion” and see what you like. Secondly, step out of your comfort zone a little. Try something new. If you normally wear straight jeans, try the skinnys. If you only wear dark colours, try something a bit more daring and out there, like yellow or pink (check my IG for inspo). Thirdly, do simple well. Simple is always best.
natonya: What changes would you like to see in the fashion industry?
David James Seed: I think the fashion industry will always be very similar. Not much will change. And in my opinion, that’s totally fine. Where I’d like to see change is with the general public’s opinion.
As I show, being fashionable doesn’t have to be expensive!!! Save your money and spend it on moments that matter… without having to worry whether your £60 t-shirt is going to get mud all over it at the festival.
Instagram isn’t real life.It’s often the best version of someone’s life they wish to portray to the world.
For the love of God, please don’t compare yourself to a perfectly photoshopped instagrammer…
NO ONE is perfect. “You do you”, be positive and smile.
For tips on affordable looks, don’t forget to visit David James Seed and get style educated.
David James Seed: Social Media